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This web page states the following, "If you want to go downriver." Our analyzers saw that the web site stated " you have to go Up The Creek! Welcome to Up the Creek Rafting." The Website also said " Its exceedingly rare when the owner of a rafting company ventures on the river, much less actually guides a commercial raft trip. But exceedingly rare is exactly what you get with Up the Creek Rafting! 3 Reasons To Go Up The Creek! Were the only company using state of the art rafts designed with SMALL. Diameter tubes for maximum fun, NOT maximum capacity. No crowds here, our SMALL." The website's header had whitewater rafting as the most important optimized keyword. It is followed by rafting, kayking, and glenwood springs rafting which isn't as highly ranked as whitewater rafting. The next words upthecreekrafting.com uses is glenwood rafting. aspen rafting was included and will not be seen by web crawlers.